We all are living in the modernized era of customization, where every buying pattern of the customer helps in deciding the overall design of the different outlets—superstores, markets, retail outlets, showrooms, etcetera.
It all drills down to the psychology through which we, as marketers, can tap into the mind of our targeted customer.
However, the journey of the psychology behind the same has not been easy. Several case studies and experiments have been conducted to prove the points that are recommended below to dress up your store’s retail design, which you are looking for.
Focus On The Type Of Lighting
If the customers you want to target belong to the high-end market, the interior designing of your retail or exclusive showrooms, especially when selling clothes and cosmetics, should matter a lot.
Fair and bright lighting with durability and long-lasting effect pours more focus on the products that are on the shelf, counter, or on the mannequin.
Hence, then the customers will be turned towards those types of clothes and will trust the brand under the limelight more in comparison to others.
In other words, we can say to put only those brands which are often demanded more by the customers as per your insights that you have generated from past case studies.
Shelf Marketing
It is a very effective technique in marketing to influence the customer’s mind and increases timely sales.
It has been noticed through several cases that items that are placed on the top and are easy to grab are bought more in comparison to those which are not easily located or are hidden behind the other products.
Seemingly, if you know what your customer need more, you should be designing the shelf space according to that to decrease the pending stock levels.
Place More Items On The Right Side Of The Store
It has also been noticed that most of the customers move in the right direction upon the entry of the retail or supermarket stores.
Hence, to increase the sales or more footfall, you can always try designing the right side of your store better than the left one.
Keep The Complementary Products Together
If you know what kind of products does your average customer buys together, next time, especially during the festive season, you can put those items together in one space.
This fastens the speed of decreasing inventory levels and increases your quarterly sales, as well.
Designing your store according to the timely behaviour of your customers can be easy and complicated both. For the things to be smoother to understand, you need to know what exactly is the current demand of your customer and make it available on your store through the points mentioned above.
Leave a Reply